Digital marketing and mobile?! Yes, they do exist together…

Imagine one can simply take a picture at a grocery shelf and order online. Future? No, present by Amazon.

With the new version of Amazon shopping app one can simply take pictures of the goods to be bought and an image recognition algorithm identifies them and builds a shopping cart.

Once again, solving the tremendous inefficiency of replenishing one’s pantry will provide Amazon a sustainable competitive advantage.

Source: Point Your iPhone at Something You Like, and Amazon’s New App Buys It