Posts from the ‘Luxury’ Category

Selling of luxuries is changing

Luxe Redux: Raising the Bar for the Selling of Luxuries

Despite the ups and downs of the global economy, the worldwide market for luxury goods and services has proved to be very robust.

According to this report from the Boston Consulting Group, luxury providers mus pay attention to the new trends in this market:

• The shift to experiential luxury is accelerating
• Fewer consumers value luxury in the traditional way
• The world’s “Luxury Map” is shifting
• The digital revolution is definitely under way

The new world of luxury

The New World of Luxury

Analysis of the global luxury market, including the impact of the recent financial crisis.

This report from the Boston Consulting Group also provides insights regarding new trends and new consumer segments, the surge in demand for luxury goods in China and changes in marketing communications.