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Posts from the ‘Social’ Category

Social media applied

Co-Creation: The Real Social-Media Revolution

A real world example of good usage of social media.

Zara on process innovation

Zara’s Big Idea: What the World’s Top Fashion Retailer Tells Us About Innovation

The Zara Model is successful, global, and enviable. But one wonders: Is it really innovation? Based on the The New York Times article “How Zara Grew Into the World’s Largest Fashion Retailer“.

Mastering social media

The Ultimate Cheat Sheet for Mastering LinkedIn

Great set of tips to profit from social networks.

Social media and brand management

The Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead

Great article highlighting branding opportunities through social media.

How to acquire value from social media

The Social Era Is More Than Social Media

Based on Nilofer Merchant‘s ebook 11 Rules for Creating Value in the Social Era, this article lists the 11 rules to take advantage of social media.

How to gain better customer insight

How CMOs Can Work with CIOs to Gain Customer Insight

Strategies and tools to leverage data from consumer touch points to gain relevant insights.

Capturing value with social technologies

Capturing business value with social technologies

This article from McKinsey provides good data on untapped value from Social Media.

Monitoring social reach

How to Simplify Your Social Monitoring

Nice tips on how monitor your social media reach.

Social media examples from the corporate world

7 Lessons From Social Business Leaders

Good examples on how companies are using social media to create touch points with their consumers.

Social from within

IBM Social Business

IBM report on social media inside and outside the company.

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