Jul 27
Creation of a high-tech startup to improve quality of life by automating routine tasks based on Internet of Things (IoT) devices.
"lime will make life simpler by connecting and automating the things that are routinely used, allowing users to save time and enjoy a better quality of life. will allow users to seamlessly control and interact with the physical world using wireless devices and user friendly mobile application."
Analysis of the Barca Velha brand within the context of a luxury product.
After a company analysis and brand assessment, the wine is characterized within several luxury frameworks and the major challenges are identified. As a conclusion, some recommendations are made to increase the awareness of the wine and its value as a luxury product.
Analysis of the Château Margaux within the context of how to perform the marketing of a luxury brand.
After a background analysis and brand assessment, several ideas and recommendations are made to increase the awareness of the wine and its value as a luxury product.
Analysis of the LEGO® Group, including industry (PEST, competitors, customers segments, attractiveness and key success factors), organizational (core competencies and strategic fit) and strategic analysis (products-markets, vertical integration and internationalization).
As a conclusion, some blue ocean strategies are characterized as diversification options.
Analysis of Herdade do Esporão, a premium Portuguese winemaker, including industry (PEST, customers segments, attractiveness and key success factors), organizational (core competencies and strategic fit) and strategic analysis (products-markets, vertical integration and internationalization).
Strategy recommendations were made using the strategic canvas where both internationalization and diversification options were identified, and compared with wines from Chile.
Analysis of the main needs and usage occasions addressed by the product. Presentation of several insights regarding the beliefs and attitudes used to evaluate solutions for the identified needs and the product awareness.
Identification of possibilities to increase the product's value proposition addressing additional needs, increasing the consumption rate and growing the number of customers, as well as extending the relationship with consumers beyond the moment of purchase.
The main actions include creating a more diverse and customizable product line, introducing seasonal product varieties, improving the positioning, and some elements of the marketing mix.
Analysis of Chocolates Imperial, the leading Portuguese chocolate manufacturer, including industry (economy, trends and competition).
Marketing strategy recommendations were made using the strategic canvas where both national and international markets were addressed, with actions such as creating a flagship store, develop the corporate market and create a collection for wine connoisseurs.
(Mini) Marketing Plan of a new consumer product, EasyAqua: a product designed to seamlessly transform a 5 liters water package into a drinking fountain, providing a better experience of drinking bottled water at home.
Thorough situation analysis, including the collection of primary and secondary data, identification of competitors and SWOT analysis.
Design of the marketing strategy, including market segmentation and branding, marketing mix - product, place, promotion and price - and simple operational plan and financial analysis.
Recently published legislation about environment, related to atmosphere gases emission, requires the industries with major combustion facilities to perform continuous monitoring and to periodically send reports per emission source to the authorities, in a previously defined format.
The EcoMonitor system completely fulfills all the legal requirements and gives the owner, Portucel Viana, the level of automation and flexibility required. This system is based on a server/client architecture linked through a computer network. The server functions include data process and archive, graphical interface with the user, and automatic generation of official and internal reports in previously defined formats. The client performs the continuous monitoring of electrical signals related to gases emission and their transmission to the server database.
ADAPT (Analog-to-Digital Test Package) is a software tool intended to test and validate analog-to-digital (A/D) converters both in research and industrial environments. ADAPT is very easy-to-use by users who are not necessarily IC A/D designers or test engineers, and provides a variety of parameters which are of paramount importance in the characterization procedure.
For instance, ADAPT provides in the same shell plots of histograms, transfer characteristics, power spectral density, harmonic distortion, signal-to-noise ratio, effective number of bit, together with the instrumentation control panel and a simulator for comparison purposes.
Pedro Antao Alves 