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How to implement change in a traditional energy company

The obstacles plaguing both renewables and traditional utility companies today typically come in two distinct forms — technology transitions and major industry shifts — both with the end goal of better serving and connecting with customers. Though both obstacles have their own unique challenges, the strategies to implementing and scaling change efforts to overcome each issue are largely the same. Organizations need to look beyond cascaded changes and understand how to inspire organization-wide action toward accelerating their most critical strategies.

In this article, David Carder and Justin Wasserman from Kotter International identify three key steps to accomplish change quickly enough and guarantee that change sticks:

  • Aim the Entire Organization Toward a “Big Opportunity”
  • Champion a Network Approach
  • Generate and Celebrate “Small Wins” to Maintain Momentum

Source: Renewable Energy is Here—But Are Energy & Utilities Leaders Ready?


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