Traditional marketing not working for the millennials
Millennials have become the most significant consumer segment currently in times to come. These decision makers grew up in digital age, internet is like air and they are always connected to friends, so much so that these interactions have become a pivotal part of their decision making. These are digital natives.
The traditional marketing myths need to be broken here. Brands need to have a personality according to the core customer group it wants to cater to, its needs to evolve and grow like this group. Millennials are a prime example of a consumer group which simply does not trust traditional advertising. Remember if its not working for you, it is working for someone else!
Sources:
Traditional Marketing not working for the Millennials: The most dis-engaged consumer segment!
Pedro Antao Alves 