Strategy based growth

A clear strategy is the key to align capabilities with market needs to fuel sustained growth.

As simple as that might seem, several companies are still spending precious resources on old projects and resources that can no longer deliver sustained growth.

In this article from strategy+business, Deniz Caglar, Jaya Pandragi and John Plansky teach the rationale on how a company can lower operating costs to focus on high potential growth opportunities.

To prepare a company for strategy based growth, or fit for growth,  one must consider:

• Set clear strategic priorities, and invest in the capabilities to deliver them
• Optimize costs, developing lean and deliberate practices that will deploy resources more appropriately and efficiently
• Reorganize for growth, establishing a well-aligned organization that can execute the new strategic priorities

Source: Is Your Company Fit for Growth?