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How to communicate corporate strategy

To build a company strategy is not an easy task, neither is to communicate it’s results company wide and get strong approval and commitment.

John Kotter from Harvard Business School proposes a framework which values clear and effective communication, the Big Opportunity.

This model is used to present a company’s vision and to promote strategic initiatives, with these characteristics:

  • Short
  • Rational
  • Compelling
  • Positive
  • Authentic
  • Clear
  • Aligned

Source: Forget the Strategy PowerPoint

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