How to communicate corporate strategy

To build a company strategy is not an easy task, neither is to communicate it’s results company wide and get strong approval and commitment.

John Kotter from Harvard Business School proposes a framework which values clear and effective communication, the Big Opportunity.

This model is used to present a company’s vision and to promote strategic initiatives, with these characteristics:

• Short
• Rational
• Compelling
• Positive
• Authentic
• Clear
• Aligned

Source: Forget the Strategy PowerPoint