The importance of aligning strategy with customer needs

To thrive in a continuously changing industry, one must align the company strategy with customer needs.

In this article, Cameron Welter from Kotter International uses the recent examples from United Airlines and Goldman Sachs to explain how one should keep the strategic focus in a changing environment:

• Give the customer what they need
• Focus on the right things
• Constant awareness is a must

Source: Leadership Lesson: Keeping Strategic Focus In A Changing Environment