The insights provided by a minimum viable product
Business models of startup companies are most of the times biased by the strong will of founders to create new things, especially if they come from a technical background.
In most of the cases, the startup success relies in solving a pain or improving an inefficiency which is part of complex process or of a long supply chain.
Developing a minimum viable product (MVP) with strong collaboration of potential customers and other stakeholders might help defining the product/service boundaries and establishing profitable partnerships.
In this article from HBR, Steve Blank explains the importance of developing a MVP using a real world example from a crop monitoring startup.