How to manage innovation on established corporations
Managing a large running enterprise is a much different game than running a small startup and it requires a totally different set of skills and sources of motivation.
In this article, Scott Anthony from Innosight explains 5 simple rules for corporations to manage innovation projects:
- Create small teams
- Face the (potential) customer as much a possible
- Create metrics on learnings, not on results
- Attach funding to project risk and not to calendar
- Ensure decision makers have competence to move through uncertainty