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How to manage innovation on established corporations

Five Ways to Innovate Faster

Managing a large running enterprise is a much different game than running a small startup and it requires a totally different set of skills and sources of motivation.

In this article, Scott Anthony from Innosight explains 5 simple rules for corporations to manage innovation projects:

  • Create small teams
  • Face the (potential) customer as much a possible
  • Create metrics on learnings, not on results
  • Attach funding to project risk and not to calendar
  • Ensure decision makers have competence to move through uncertainty
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