The lean startup

Why the Lean Start-Up Changes Everything

The business cycle and internal dynamics of a startup company has few similarities with those of an established business. To be responsive to fast moves of the economy, startups have to adopt the lean startup methodology to pace the development of its product lines.

In opposition to the creation of extensive business plans and the development of fully functional prototypes, this methodology prompts for the test of hypotheses by incorporating frequent customer feedback in “minimum viable products”.