The global leader

Join the Global Elite

Managers with a cross-cultural perspective are in high demand, as they have extensive international experience, speak multiple languages and can create value for their global companies.

According to Gregory Unruh and Ángel Cabrera, authors of the book Being Global, one can join this “global elite” by learning to interact with and understand culturally diverse groups and organizations.

In this article, they detail a three step plan to achieve and benefit the multi-cultural knowledge that global companies need:

• Acquire a global outlook – by observing and open your mind to other cultures
• Explore your network – by exploiting convergence and divergence across cultures
• Become a global citizen – by transcending the boundaries of commerce