Luxury wine brand assessment
Analysis of the Barca Velha brand within the context of a luxury product.
After a company analysis and brand assessment, the wine is characterized within several luxury frameworks and the major challenges are identified. As a conclusion, some recommendations are made to increase the awareness of the wine and its value as a luxury product.
Report prepared to the course of Luxury Marketing & Strategy. Acknowledgements to my colleagues Florbela Pinto, Miguel Almeida, Pedro Lourenço and Rui Lamy.
Barca Velha Luxury Brand Assessment – Luxury Marketing & Strategy
The Lisbon MBA
June 25, 2013