The future of value creation
What Value Creation Will Look Like in the Future
While in the past value creation was a function of economies of scale, in the future it will be the consequence of addressing every ‘single’ customer needs.
To provide unique solutions, a company needs to have creativity and mass customization embedded in its DNA by:
- Master the machines: automate routine work;
- Get obsessed with value: learn from customers;
- Make creativity real: sponsor innovation.
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