The future of value creation

What Value Creation Will Look Like in the Future

While in the past value creation was a function of economies of scale, in the future it will be the consequence of addressing every ‘single’ customer needs.

To provide unique solutions, a company needs to have creativity and mass customization embedded in its DNA by:

• Master the machines: automate routine work;
• Get obsessed with value: learn from customers;
• Make creativity real: sponsor innovation.