Marketing a Bordeaux wine luxury brand

Chateax Margaux Marketing a Luxury Brand

Analysis of the Château Margaux within the context of how to perform the marketing of a luxury brand.

After a background analysis and brand assessment, several ideas and recommendations are made to increase the awareness of the wine and its value as a luxury product.

Report prepared to the course of Luxury Marketing & Strategy. Acknowledgements to my colleagues Florbela Pinto, Miguel Almeida, Pedro Lourenço and Rui Lamy.

Chateax Margaux Marketing a Luxury Brand – Luxury Marketing & Strategy
The Lisbon MBA
May 15, 2013