Marketing a Bordeaux wine luxury brand
Analysis of the Château Margaux within the context of how to perform the marketing of a luxury brand.
After a background analysis and brand assessment, several ideas and recommendations are made to increase the awareness of the wine and its value as a luxury product.
Report prepared to the course of Luxury Marketing & Strategy. Acknowledgements to my colleagues Florbela Pinto, Miguel Almeida, Pedro Lourenço and Rui Lamy.
Chateax Margaux Marketing a Luxury Brand – Luxury Marketing & Strategy
The Lisbon MBA
May 15, 2013