Skip to content

Get customers to value your product

How to Get Customers to Value Your Product More

When deciding between multiple products, consumers tend to value more the one that creates motivational fit with his focus.

Furthermore, consumers who choose products while experiencing motivational fit are later significantly more satisfied with their selections.

By aligning the product benefits with the consumer’s motivational fit, one can obtain higher profits and improve the product’s perception throughout the  consumer decision journey.

No comments yet

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: