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The evolution of digital marketing


The Coming Era Of ‘On-Demand’ Marketing.

Technology evolution and increasing customer expectations are driving on-demand marketing through search engines accuracy, social media information sharing and mobile devices availability.

On this report, McKinsey provides useful insights to address the new consumer demands:

1. Now: Consumers want to interact anywhere at any time;

2. Can I: Consumers will try new things which are deployed more effectively and that create value for them;

3. For me: Consumers are expecting to be targeted according to their needs;

4. Simply: Consumers want simple and intuitive interactions.

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