Skip to content

The evolution of digital marketing

digital_mktg

The Coming Era Of ‘On-Demand’ Marketing.

Technology evolution and increasing customer expectations are driving on-demand marketing through search engines accuracy, social media information sharing and mobile devices availability.

On this report, McKinsey provides useful insights to address the new consumer demands:

1. Now: Consumers want to interact anywhere at any time;

2. Can I: Consumers will try new things which are deployed more effectively and that create value for them;

3. For me: Consumers are expecting to be targeted according to their needs;

4. Simply: Consumers want simple and intuitive interactions.

No comments yet

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: