The evolution of digital marketing
Technology evolution and increasing customer expectations are driving on-demand marketing through search engines accuracy, social media information sharing and mobile devices availability.
On this report, McKinsey provides useful insights to address the new consumer demands:
1. Now: Consumers want to interact anywhere at any time;
2. Can I: Consumers will try new things which are deployed more effectively and that create value for them;
3. For me: Consumers are expecting to be targeted according to their needs;
4. Simply: Consumers want simple and intuitive interactions.