Winemaker strategy analysis
Analysis of Herdade do Esporão, a premium Portuguese winemaker, including industry (PEST, customers segments, attractiveness and key success factors), organizational (core competencies and strategic fit) and strategic analysis (products-markets, vertical integration and internationalization).
Strategy recommendations were made using the strategic canvas where both internationalization and diversification options were identified, and compared with wines from Chile.
Report prepared for the course of Strategic Management. Acknowledgements to my colleagues Carlos Candeias, Gonzalo Cabêdo and Pedro Lopes.
Herdade do Esporão Strategy Analysis – Strategic Management
The Lisbon MBA
December 07, 2012