Marketing & sales change management
Insights from a McKinsey survey on how to succeed in a Marketing & Sales transformation program.
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Thoughts on Management, Marketing & Strategy
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- Building an Insights Engine
- Embracing Agile
- Navigating the Cultural Minefield
- Know Your Customers’ “Jobs to Be Done”
- How Storytelling Can Elevate You Above the Competition
- The New Sales Imperative
- How B2B Sellers Are Offering Personalization at Scale
- How industry can move toward a low-carbon future
- Getting to Si, Ja, Oui, Hai, and Da
- Activating the Sales Force for Rapid Growth
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Pedro Antao Alves 