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The consumer decision journey applied to smartphone purchases

by Pedro Antao Alves on Oct 19, 2012

Infographic: Anatomy of a Smartphone Purchase | Chief Marketing & Sales Officer Forum | McKinsey

Infographic: Anatomy of a Smartphone Purchase

McKinsey CMSO just published another article about the consumer decision journey process. This time applied to worldwide purchases of smartphones, on the form of an infographic.

From: Marketing
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