Strategic marketing of chocolate company

Chocolates Imperial – Overcoming the Economic Downturn

Analysis of Chocolates Imperial, the leading Portuguese chocolate manufacturer, including industry (economy, trends and competition).

Marketing strategy recommendations were made using the strategic canvas where both national and international markets were addressed, with actions such as creating a flagship store, develop the corporate market and create a collection for wine connoisseurs.

Report prepared for the course of Strategic Marketing. Acknowledgements to my colleagues Alexandra Ferreira, Eduardo Covelinha, Filipa Seabra and Gonçalo Andrade.

Chocolates Imperial Analysis – Strategic Marketing
The Lisbon MBA
June 08, 2012