Skip to content

EasyAqua marketing plan

EasyAqua Marketing Plan

(Mini) Marketing Plan of a new consumer product,  EasyAqua: a product designed to seamlessly transform a 5 liters water package into a drinking fountain, providing a better experience of drinking bottled water at home.

Thorough situation analysis, including the collection of primary and secondary data, identification of competitors and SWOT analysis.

Design of the marketing strategy, including market segmentation and branding, marketing mix – product, place, promotion and price – and simple operational plan and financial analysis.

Report prepared for the course of Marketing Management. Acknowledgements to my colleagues Bruno Franco, Inês Santos and Luís Teodoro.

EasyAqua – Marketing Management
The Lisbon MBA
November 25, 2011

No comments yet

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: