EasyAqua marketing plan

EasyAqua Marketing Plan

(Mini) Marketing Plan of a new consumer product,  EasyAqua: a product designed to seamlessly transform a 5 liters water package into a drinking fountain, providing a better experience of drinking bottled water at home.

Thorough situation analysis, including the collection of primary and secondary data, identification of competitors and SWOT analysis.

Design of the marketing strategy, including market segmentation and branding, marketing mix – product, place, promotion and price – and simple operational plan and financial analysis.

Report prepared for the course of Marketing Management. Acknowledgements to my colleagues Bruno Franco, Inês Santos and Luís Teodoro.

EasyAqua – Marketing Management
The Lisbon MBA
November 25, 2011